A BIT ABOUT US
A burst of colour to brighten your day
At Roodle, we believe that every woman deserves to start her day with a smile. Our vibrant, colourful handbags are more than just arm candy - they're a daily dose of joy, designed to inject a little sunshine into your life.
Who we are
We're a small (ahem, teeny) but mighty team of women who believe that life is too short for boring bags. We're proud to be female-founded and run, and we're located right here in sunny Sydney, Australia.
What we do
We create eye-catching Italian leather handbags that are as bold and beautiful as you are - our bags come with interchangeable straps, so you can mix and match colours and styles to create a look that's uniquely you.
Whether you're dressing up for a night out or adding a pop of colour to your everyday look, Roodle has you covered.
Underneath their charming veneer, all Roodle handbags are also practical - inside pockets to stay organised; wide, soft straps so they don't dig into your shoulders; and when worn crossbody, will keep you hands free to browse the shopping rails, push a trolley.. or a pram... or dance the night away.
How we do it
We start by scouring the globe for the latest fashion trends, seeking out the hottest colours, luxurious leathers, and playful patterns. Then, we work closely with our skilled leather artisans in Italy to bring our designs to life, ensuring that every Roodle bag is made to the highest standards.
Our straps are made by our talented supplier in China, who shares our commitment to quality and affordability.
Meet the woman behind it
Who says fashion has to be so serious?! I'm Kirsty Willoughby, the founder of Roodle. 'Mum' to three awesome little humans, a marketer by day, and a self-proclaimed "magpie" with a love for all things colourful and sparkly. I'm passionate about the power colour has to transform your mood and I launched Roodle to add a splash of colour and a sprinkle of fun to your everyday style, empowering you to express your individuality, and embrace life's adventures with a playful spirit.
Join us on a colour journey
Like what you hear? Subscribe to our newsletter to get first dibs on new releases and limited edition collections. We'll also throw in some exclusive offers here and there. What's not to love? Subscribe at the bottom of this page. Welcome aboard.
Recognising the knowledge shared by these awesome sources, and used to inform the info on our site - we salute you:
scienceofpeople.com
empower-yourself-with-color-psychology.com
about-colors.com/
positivebranding.co.uk
colour-affects.co.uk
colorpsychologymeaning.com
colorpsychology.org
tpof-thepsychologyoffashion.com
spartakos-art.com/fashionblog/
colormatters.com/color-and-design/basic-color-theory
pantone.com/articles/fashion-color-trend-report
fastcompany.com/90329063/this-is-what-your-clothing-color-says-about-your-at-work
canva.com/colors
